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One of the foremost goals of marketing is to create, build and maintain brand awareness rossiter and percey (1987) claim that brand awareness is. A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants) master thesis in business. Master thesis in marketing 2 strong brands – how brand strategy and brand communication contribute to build brand equity: the case of navigator.
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Master thesis in business administration school of sustainable development of society and technology 15 ects-points, advanced level 22 brand awareness. Effect of brand image on consumer purchase behaviour: international footwear market comparison master thesis (brand awareness, perceived quality. 0 a study to indicate the importance of brand awareness in brand choice - a cultural perspective department of business studies fec 685, bachelor degree dissertation.View